How to Write Search Engine Optimized Blogs

Why do firms invest resources in blogs? In 2018, Youtube introduced 6 second ad spots, in part, because of audience impatience. Maintaining audience attention is more challenging than ever.

How to Grow Your Business Through Social Media Advertising

Why is social media important in the new business environment? As we continue to expand the digital environment and move away from traditional advertising platforms, social media has quickly become one of the strongest assets for businesses looking to promote their products and/or services. Users are 57.5% more likely to buy from a brand that […]

LinkedIn Best Practices for your Business

LinkedIn has become a great platform for more than just marketing your business as you can utilize this platform to generate prospective leads, allow them to get to know you through a completely customized business profile, and encourage them to become customers in a more cost-efficient way.

Real Estate Marketing Through Neighborhood Pages

Real estate agents looking to drive traffic to their website in order to generate leads are faced with a hefty challenge. Larger syndication sites like Zillow all but monopolize the search engines making it difficult to get in front of your target demographic. However, with the proper real estate marketing strategy in place, there is […]

What Is the ROI of SEO?

What is the Return on Investment of Search Engine Optimization? Placing your products or services in front of the right person at the very moment they have purchasing intent for a product like yours is like striking gold. Most marketing strategies include layered funnels integrated with paid advertising, organic social media, and content marketing. These […]

The Comprehensive Guide to ADA Website Compliance

Introduction Did you know that all business-related websites are now considered places of public accommodations and must be accessible for people with disabilities – also known as ADA website compliance? Let’s say you have this awesome website that you love. And better yet, it looks beautiful and works great. But did you know that it’s […]