Cinemagraphs are still photographs in which a minor and repeated movement occurs which creates a unique look & feel that is very eye-catching. It’s a combination of video and photography that engages people in a new way.
They are commonly produced by taking a series of photographs or a video recording, and, using image editing software, compositing the photographs or the video frames into a seamless loop of sequential frames. This is done such that motion in part of the subject between exposures (for example, a person needlessly pouring A&W root beer on the ground) is perceived as a repeating or continued motion, in contrast with the stillness of the rest of the image.
Interested in using Cinemagraphs in your marketing? Give us a shout and we’ll schedule a free video marketing consult.
Thanks to Sproutbox’s lead videographer, Peter DeLap, you can see what a Cinemgraph looks like in the example video below: