No matter your business’s size, effective digital marketing is no longer a lovely bonus to your company but a necessity. We live in a truly digital world. The recent global pandemic has only accelerated society’s move online, so ensuring your brand is effectively marketing itself on these platforms will be critical in 2021.
It is no longer enough to simply have a presence online with a website. Suppose you want to drive your business forward and showcase your services to both existing and potential clients alike. In that case, incorporating an integrated digital marketing strategy into your overall business plan is a crucial step in helping you to gain an edge over your competitors.
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What is Digital Marketing?
When it comes to modern financial advisor marketing, how you present your company online plays a significant role in how clients perceive you. Digital marketing effectively refers to your entire digital strategy. It covers how you promote your brand and engage with businesses online through your website, search engines, social media, and mobile apps.
Ensuring that you are providing potential clients with the very best experience from the moment they first come across your brand is vital. Research has shown that 80% of B2B buying decisions are based on either direct or indirect customer experience, which means maximizing the overall user experience across your website and social media channels will help you convert more business.
Effective financial advisor marketing now requires your business to target consumers across multiple channels and using a wide array of media. Over half of B2B decision-makers are now aged under 35 years old. On average, 57% of businesses will have conducted 12 online searches and formed an opinion of a brand before they even make contact with one of your team.
That means that modern B2B digital marketing requires your brand to be effectively promoting and advertising your services across multiple digital platforms simultaneously. However, driving engagement and reaching a relevant audience has never been more challenging or complex. The world is changing rapidly, so ensuring your brand is adopting the right digital strategies will help you continue to drive your business forward.
Digital Marketing Strategies you should adopt
When it comes to online financial advisor marketing, it can be confusing to know where to start. Marketing strategies are constantly evolving, but ensuring you utilize the right platforms to deliver your message as you move into 2021 will be essential to ensuring your company’s success.
Some of the critical areas you should utilize:
While traditional advertising methods can still have their purpose, ensuring your business is advertising itself effectively online is crucial. One of the most effective ways to do this is through digital advertising Pay-Per-Click (PPC) solutions.
This broad area covers any form of online advertising that sees you pay every time someone clicks your advert. This includes the use of Google AdWords, paid search advertising, and targeted social media advertising.
PPC advertising can be very complicated, so utilizing the services of a professional financial advisor marketing agency will help you to ensure you’re reaching the relevant audience, allowing you to increase leads, boost brand awareness, and convert more clients.
Content is king when it comes to B2B marketing solutions. Whether it is producing effective social media content that captures your target audience, creating insightful blogs that position you as an industry expert, generating effective email marketing to convert potential leads, or showcasing your success through in-depth case studies, it is all essential in helping you to take your business to the next level.
The right content marketing strategies can help drive more traffic towards your website, increase brand awareness, and ensure you can convert more business. Of course, content marketing also requires high-quality material such as professional photography to showcase your team or innovative videos that convey your message to potential customers.
Ensuring that your website appears at the top of a search engine for relevant keywords to your industry is a guaranteed way to transform your business. There are roughly 70,000 Google searches every second (two trillion a year), but despite the millions of results each search will provide, the first five links account for over 67% of all clicks.
However, reaching those top five positions is incredibly challenging, and Google uses over 200 different factors when ranking websites. This means that effective Search Engine Optimization (SEO) is crucial in growing your business and reaching more potential consumers. The right SEO strategies will ensure you outrank your competitors, increasing your organic search results.
When it comes to financial advisor marketing, having a functional and aesthetically pleasing website helps your business stand out from your competitors. Having a beautiful website is no longer enough, and in this modern digital world, your website should be focused on User Experience.
Giving visitors the best possible experience while browsing your site will ensure they receive the best possible impression of your brand, driving them to seek out more information about your company.
The financial advisor industry is built around relationships and trust which is why video marketing is a great tool to engage potential clients and tell your story. Give people an inside look at your company, your people, and your culture.
Video marketing for your financial advisor business is a fantastic way to connect with your audience – quickly and digitally. It enables you to reach out and communicate with your clients and potential clients online, anytime – anywhere – 24 hours a day, 7 days a week.
What are the benefits of B2B digital marketing?
Whether you are a large corporation or a budding startup, the right digital marketing strategy will take your company forward. There are 4.57 billion people active on the internet, which is almost 60% of the world’s entire population, so ensuring you are showcasing your organization as effectively as possible can transform your success.
Increase in Sales
One of the most significant benefits of digital financial advisor marketing is that it helps you drive sales. In this digital world, nearly every company will begin their search for a new supplier online, so ensuring you are attracting their attention and converting sales at every user touchpoint will help you to significantly transform your success.Your B2B digital marketing strategy should be targeting potential customers at every point of their journey, giving them the information they need, and enticing them towards your company.
Boost your exposure
While increasing sales is crucial, effective online financial advisor marketing is also a great way to maximize your brand exposure. This, in turn, boosts consumer awareness of your company and helps to establish an increased level of trust, showcasing your business as an industry leader.While your website is often the first thing that potential customers will see of your brand, social media provides the most exposure. When you utilize your social networking sites effectively, users are more likely to share your posts through captivating and valuable content. This then helps to create a chain reaction that sees your pages reach an exponentially larger audience than merely those following your channels.To truly maximize your reach, conversational marketing is going to become even more crucial in 2021. B2B organizations have long been wary of creating too relaxed of a tone on their social media. Recent studies have shown that adopting a more conversational element on social media will become more critical in converting sales.
Improve your Search Engine Optimization
Incorporating a financial advisor marketing strategy into your business is also a great way to improve your organic Search Engine Optimization (SEO). When you regularly keep your social media and website updated with insightful content that has been optimized for your keywords, you will be able to climb the ranks and appear more prominently on relevant searches.Remaining on the first page of Google for relevant search terms is critical to a business’s success. 75% of people will not click through to the second page of Google, which means that if you want to reach more potential customers and take your business forward, you need to ensure you are securing the top positions in the search engine ranks.
Digital financial advisor marketing is increasingly more cost-effective than the more traditional methods, particularly for smaller brands. Advertising space in trade publications can be very costly, and it is almost impossible to accurately measure the success of printed adverts.Digital marketing, on the other hand, can be tailored to suit any budget and can provide businesses with a genuinely measurable method of marketing. The analytics that accompanies B2B digital marketing is incredibly thorough and lets companies see each campaign’s success in real-time. You will see how your adverts perform and how many clicks they are generating, allowing you to gain tremendous insight and even amend the adverts during the campaign to adapt to customer reaction.These analytics are also vital in setting yourself clear goals for your digital marketing, allowing you to generate tangible KPIs.
Target your audience
Another popular benefit of B2B digital marketing is that it allows you to create hyper-targeted audiences. Unlike traditional marketing, you can utilize your social media or SEO to only target those relevant people to your business.You can thoroughly outline your desired targets, from age and location to interests and gender. The more targeted your digital marketing is, the more beneficial your returns will be, and the higher your conversion rate.
Strengthen existing relationships
Effective digital marketing is not just about maximizing your sales and reaching new clients. It is also an essential tool in nurturing existing relationships and strengthening your ties with your clients.Your social media channels are a great way to showcase your organization’s personality, allowing you to connect with clients and converse with them more engagingly. It also helps to keep your brand at the forefront of their mind while allowing you to showcase your full range of services, which some clients might not have realized you offer.By strengthening your existing relationships, you will increase overall loyalty, allowing you to develop more extended partnerships with clients and see them more likely to recommend your brand.
Establish yourself as a thought-leader
Standing out from your competitors is crucial, and an effective digital marketing strategy is a vital way of establishing yourself as an industry thought-leader. This can occur through creating regular and insightful social media content or writing regular in-depth blogs that relate to key industry topics; you will be able to showcase to clients, competitors, and potential new customers your unrivaled knowledge.Being seen as a thought-leader is pivotal in giving you the edge over your competitors. When you appear to be the most knowledgeable and experienced provider, potential clients will be more likely to engage and interact with your organization.
2020 has certainly been a strange year for businesses around the world. No matter the industry, companies have had to quickly adapt to new ways of working. As 2021 looms closer, ensuring your organization has an effective digital financial advisor marketing strategy in place is essential to your success over the next 12 months.
Here at Sproutbox, we understand how vital the right B2B marketing strategy is to your business. Our mission is to partner with clients that we genuinely believe in, and our highly experienced team is dedicated to providing you with the tools needed to take your brand to the next level.
Since our launch in 2008, we have helped hundreds of companies transform their digital presence through innovative and proven digital marketing techniques. We know what works and are passionate about helping you to share your organization’s story, letting you stand out from your competitors and attract even more clients.
As a leading provider of financial advisor marketing, our team regularly leads the way with unique strategies specifically designed around your needs. We know that no two businesses are the same, so there are no blanket marketing techniques from our team. We take the time to understand your business and goals, allowing our talented team to build a bespoke and in-depth digital marketing plan for you.
We know what it takes to transform your company and drive your business forward from proven advertising techniques and unrivaled branding exercises to engaging, content-rich social media, and user-focused websites.
Want to find out how we can help you? Get in touch today and schedule a call to see how Sproutbox can help you.