The world of SEO is fast-paced, cutthroat and rapidly changing. Below are a few highlights that we found useful when looking at Old vs. New SEO practices.

  • New SEO focuses on ROI rather than ranking.
  • 70% of search traffic comes from long tail keywords.
  • New SEO focuses on keyword intent and need rather than singular terms.
  • New SEO focuses on creating content for people rather than search engines.
  • New SEO focuses on quality relationship-built links


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