Looking for the best way to track, measure and analyze your website traffic? Understanding who is visiting your website and what actions they perform is a critical component to your online marketing success. You have to understand the “buyer journey” which means you need a comprehensive analytics tool to track, measure and analyze the data.
Below we’ve identified our top 3 website analytics tools (both free and paid options) which we believe showcase the most effective and user-friendly set of features and capabilities.
1. Google Analytics
Google Analytics is easily the most popular and widely used website analytics tools on the market – not to mention it’s free. The amount of data is overwhelming but they’ve overhauled the interface so even the most basic user can understand simple metrics.
Features:
- Advertising and Campaign Performance
- Analysis and Testing
- Audience Characteristics and Behavior
- Cross-device and cross-platform measurement
- Data Collection and Management
- Sales and Conversions
- Site and App Performance
Learn more: http://www.google.com/analytics.
2. Mixpanel
Mixpanel is the best paid analytics tool – hands down, no question about it. They focus on “actions” instead of basic analytics (like page views) which enables you to track specific user behavior. Instead of tracking a metric like page views, Mixpanel takes it a bit further so you are tracking engagement.
Mixpanel enables you to tie data to your users to see who they are and what they have done in your website or app. See groups of users with similar activity profiles, improve your product by following along as people experience it, or send customers a message to get their feedback.
Features:
- Complex Data Point Tracking
- Custom Funnel Tracking
- Customer Retention Analysis
- Customer Behavior Tracking
- Custom Notifications
- Custom Reporting
Learn more: https://mixpanel.com/.
3. KISSMetrics
KISSmetrics is one of the premier paid analytics tools used by many enterprise-level websites and apps. Track, analyze and optimize your digital marketing performance. KISSmetrics shows you what’s working and what’s not across all campaigns, mobile and web.
One of the really useful features is their customer tracking. Even when people use multiple devices and browsers, KISSmetrics connects all their data to a single person in the dashboard. You’re able see everything that person has done, from the first touchpoint to the last.
Features:
- Funnel reports on people to see where they get stuck
- A/B test reports to optimize and impact your business
- Revenue reports with channels to find the best customers
- Cohort reports to see how behavior changes over time
Learn more: https://www.kissmetrics.com.
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