GEO
Get found in AI with GEO.
AI tools are answering questions your customers used to Google. We help you show up in those answers. That means writing content structured for citation, not just keywords, and building the credibility signals AI tools actually trust.
Services
Our GEO services
GEO Strategy & Content Positioning
GenAI engines (ChatGPT, Perplexity, Claude) are reshaping how people search. We analyze your competitive positioning in AI-generated answers and create content strategy that gets cited and recommended by these new search engines.
- AI search competitive analysis
- Citation-worthy content strategy
- Question-intent mapping & alignment
- Domain authority for GenAI engines
Integration & Performance
Getting into AI summaries requires a different approach than traditional SEO. We optimize your content for AI attribution, monitor your visibility in generative answers, and refine your positioning as these engines evolve.
- GenAI-friendly content structure
- Integration with traditional SEO
- Citation rate tracking & optimization
- Visibility monitoring across platforms
Generative engine optimization
How we get you cited by AI
Sproutbox is a Portland-based GEO (Generative Engine Optimization) agency. We help businesses appear in AI-generated answers from tools like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. GEO is a newer discipline than traditional SEO, but the foundation is the same: authoritative, clearly-written content that answers real questions. The difference is in how it is structured and validated for AI citation rather than keyword ranking.
AI tools do not rank pages the way Google does. They cite sources. To get cited, your content needs to answer specific questions clearly, come from a site with established credibility, and be structured so the AI can extract and attribute the answer accurately. We have developed an audit and restructuring process specifically for this, and we have applied it across dozens of pages for clients in competitive markets.
Our Process
How we get GEO results.
We start by testing where you currently show up, or don't, across the major AI platforms. We run queries your customers are actually asking and document what comes back. This gives us a baseline and identifies the specific topics and questions where you have a real opportunity to earn citations. It's rarely about general visibility. It's almost always a handful of high-value queries where the right content would put you in the answer.
We review your existing content through the lens of citation-worthiness. Are your pages answering questions completely? Are they written in a way that's easy for AI systems to extract and attribute? Does your site have the authority signals that make those tools trust it as a source? We come back with a prioritized list of pages to refactor and topics to create from scratch.
We create content specifically designed to be cited. Q&A-formatted answers, original points of view AI tools can attribute to you, and structured pages that match how generative engines discover and process information. This isn't keyword-stuffed filler. It's content a real reader would find useful, that AI systems recognize as authoritative.
We run citation audits regularly to track whether you're appearing in AI-generated answers and for which queries. We also monitor AI referral traffic in GA4 as a secondary signal. GEO is a longer game than traditional SEO, but early movers build an advantage that compounds. We keep you updated on what's changing and adjust your strategy as the AI landscape shifts.
Our Team
Meet your geo team.
The businesses that benefit most from GEO right now are the ones in competitive categories where AI tools are already answering questions their customers used to search for directly. Marketing agencies, professional services, healthcare providers, local businesses. If someone can ask ChatGPT who's the best marketing agency in Portland and get a response without clicking a single link, you need to be in that response.
We treat GEO as a complement to traditional SEO, not a replacement. The same content that earns citations from AI tools also tends to rank better in traditional search. Clear writing, authoritative sourcing, structured answers. We build your content strategy to perform in both environments, and GEO is the layer that puts you in front of customers who never click a search result.
GEO is still early enough that most agencies are either ignoring it or overpromising about it. We're doing neither. You'll work with a team that's actively running citation tests across ChatGPT, Perplexity, Google AI Overviews, and Copilot, tracking what's changing, and building content specifically designed to earn your place in those answers. We report on what we're seeing, including the honest parts about what's still shifting in this space.
Why Sproutbox
What sets us apart.
We're not a big agency that treats you like a number. We're a Portland-based team that gets to know your business, stays consistent, and tells you the truth about what's working.
Generative AI can produce content at scale, but generic AI output looks like everything else. We use AI as a tool to work smarter and faster, while keeping your unique voice and strategy intact.
We don't just prompt ChatGPT and call it done. Our strategists set the direction, AI accelerates the execution, and our team refines the output. You get the best of both: intelligent strategy at scale.
AI-generated content needs human eyes. We review, edit, and enhance everything for brand voice, accuracy, and actual usefulness.
Good GEO content feels human because it is human-informed. We use AI to augment research, ideation, and drafting, not to replace judgment.
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing your online presence so AI systems like ChatGPT, Perplexity, and Google's AI Overviews cite your brand when answering relevant questions. It's a newer discipline and a natural extension of SEO.
How is GEO different from traditional SEO?
SEO gets you ranked in a list of links. GEO gets you named as the authoritative source in an AI-generated answer. AI systems reward entity clarity, structured content, and demonstrated expertise more than keyword density.
Which AI platforms do you optimize for?
We focus on the platforms with the most traffic impact: ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. The fundamentals overlap, but each platform has distinct signals we monitor and optimize for.
How long does GEO take to work?
GEO is even longer-term than SEO. AI systems retrain on new data continuously, so the work we do today builds citation frequency over months. We track your brand's appearance in AI responses and report on progress monthly.
Do I need GEO if I'm already doing SEO?
Yes. A growing share of informational searches never reach a traditional search results page. If you're only optimizing for Google's blue links, you're invisible to the portion of your audience using AI assistants. GEO closes that gap.
How do you measure whether we are being cited by AI?
We run regular citation audits across ChatGPT, Perplexity, Google AI Overviews, and Copilot using relevant queries for your business. We also track AI referral traffic in GA4 — if an AI names you, those sessions show up as a separate channel.
What does GEO service cost?
GEO is typically bundled with SEO rather than sold as a standalone service. For clients already doing SEO with us, GEO optimization is included. Standalone GEO engagements start at $1,500/month.
What is AEO and how does it relate to GEO?
AEO stands for Answer Engine Optimization — it is about getting your content to appear directly in AI-generated answers, voice search results, and featured snippets. GEO is the broader practice that includes AEO. They overlap significantly and we treat them as part of the same strategy.
Can you do GEO without also doing traditional SEO?
Technically yes, but it is not recommended. AI systems cite content that already ranks well in traditional search. If your SEO foundation is weak, GEO efforts have less to build on. The two strategies compound when done together.
How do AI systems decide what to cite?
AI systems favor content that is authoritative, specific, well-structured, and consistent across multiple sources. That means strong schema markup, entity recognition, citations from trusted directories, and content that answers questions completely rather than vaguely.
Schedule a 30-min call.
Thirty minutes to talk about your business. Where you are, where you want to go, and whether we're the right fit to help you get there.
No pitch deck. No pressure. And no long-term contracts. We'd rather earn your business every step of the way.
