Can TikTok Work for my Business?
Formerly known as Musical.ly, which was heavily saturated with lip-syncing videos, the app, now known as TikTok is available in over 150 countries, with over 1 Billion users worldwide. In the US alone, it has been downloaded over 123 Million times, with an estimated 60 million active monthly users. It is no longer saturated with […]
Marketing Your Business Through the Coronavirus (COVID-19)
By now we are all fully aware of the Coronavirus / COVID-19 pandemic and how it’s impacting the local, national, and global economy. But how is it affecting your specific industry, and more importantly your business?
Video Content: Short-From Vs. Long-Form
The tides of marketing may ebb and flow, but video marketing is here to stay. Companies like Google, Nike, and Coca-Cola are leveraging video marketing to create a connection with their consumers. As the desires of consumers change, video content has had to adapt.
How to go Viral on TikTok
Is there a formula? I certainly see patterns, but many of those patters involve an element of luck and the magic of being in the right place at the right time, and you happen to be filming. But here are my observations as a part aspiring musician and part social media specialist who has gone viral on TikTok three times.
How to Fix a Slow WordPress Website
Faster is better in the world of same-day shipping and instant gratification (we’re looking at you Amazon and gen z). Websites are not immune to this consumer expectation. Having an agile website is foundational to a business’s online presence.
How to Increase Sales with Branding
It seems like more and more companies are rebranding and developing their brand image. They are updating their logo to something more sleek and integrating engaging language into the content they publish.