Case Study
AM Equipment
With a rich history in engineering high-quality wiper systems, today AM Equipment is a worldwide supplier of innovative motion control solutions for multiple industries and applications.
01
Project Overview
The AM Equipment team was looking for a marketing partner to help take their brand to the next level and reflect their expanding expertise across the world of controlled motion beyond wiper systems. We immediately got to work reinventing their brand identity and designing a new website with full e-commerce functionality.
02
Brand & Graphic Design
AM Equipment has been engineering specialty wiper systems in small town Jefferson, Oregon since 1953. We wanted to honor that legacy in their visual branding while transforming it to feel more modern. We also took time to help AM Equipment develop new brand messaging — including everything from mission and vision statements to brand voice rules — to help them better communicate who they are as an organization today. Using this new brand identity, we then helped create engaging, interactive tradeshow displays and provided support on other design needs, from social media posts to brochures.
03
Web
The goal for AM Equipment’s new custom website was to highlight their new brand look and feel while delivering an exceptional user experience. We built their e-commerce store from the ground up and implemented a new order tracking system to help automate their e-comm efforts. A custom diagram resource center, fully mobile-responsive design, and a special homepage section to promote new products all ensured users could navigate the site easily and access relevant and engaging content.
04
Video
When AM Equipment released their Power Move™ rotary actuator, an exciting new product that manually operates bulkhead doors, we worked with them to create a video showcasing this technology. With only a few examples operational around the country, AM Equipment sent our team to Detroit, Michigan to capture live footage of a van with Power Move™ installed. The video below combines music, text overlay, and live footage to work with or without sound as an ad or at a tradeshow.
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