Google Inbox Now Available
Finally, Google’s fancy new email app called Inbox is available to everyone! It’s been in limited release for the last few months but recently they announced that anyone can now use the app. Even better news, it’s available for Google Apps business users. While the app isn’t meant to replace the native Gmail app, it’s […]
3 SEO Mistakes to Avoid
Search Engine Optimization (SEO) is still a relatively “new” marketing opportunity to most people and it is commonly misunderstood and misused. Below we’ll take a look at 3 SEO mistakes to avoid so you can leverage your SEO efforts and make sure you’re getting the most bang for your buck (or time). 1. Keyword Stuffing […]
Pro Tip: Create Your Own Buyer’s Journey
What is the Buyer’s Journey? The buyer’s journey is the path that potential customers take as they move from awareness to consideration to making a decision. In each of these stages, the buyer goes through different behaviors and needs which if addressed correctly, can help push them through your marketing funnel successfully. Mapping out your […]
I’m addicted to Starbucks, Not Coffee
The Starbucks “Experience” As I was blindly shoveling oatmeal into my face at home this morning, that all-too-familiar thought crossed my mind: “I could sure use a cup of Starbucks right now“. I could already smell the delicious, chocolate-infused mocha with the hint of a cinnamon-swirl coffee cake in the background. I could feel the […]
Cheat Sheet: Website Redesign Questions
Planning a website redesign can be a daunting task – not to mention profoundly scary for many people. So, we’ve prepared a handy little cheat sheet of all the right questions you should be asking when considering redesigning your website. These questions will also help create a clear roadmap for the project manager, designer and […]
3 Best Website Analytics Tools
Looking for the best way to track, measure and analyze your website traffic? Understanding who is visiting your website and what actions they perform is a critical component to your online marketing success. You have to understand the “buyer journey” which means you need a comprehensive analytics tool to track, measure and analyze the data. […]
