I’m addicted to Starbucks, Not Coffee
The Starbucks “Experience” As I was blindly shoveling oatmeal into my face at home this morning, that all-too-familiar thought crossed my mind: “I could sure use a cup of Starbucks right now“. I could already smell the delicious, chocolate-infused mocha with the hint of a cinnamon-swirl coffee cake in the background. I could feel the […]
Cheat Sheet: Website Redesign Questions
Planning a website redesign can be a daunting task – not to mention profoundly scary for many people. So, we’ve prepared a handy little cheat sheet of all the right questions you should be asking when considering redesigning your website. These questions will also help create a clear roadmap for the project manager, designer and […]
3 Best Website Analytics Tools
Looking for the best way to track, measure and analyze your website traffic? Understanding who is visiting your website and what actions they perform is a critical component to your online marketing success. You have to understand the “buyer journey” which means you need a comprehensive analytics tool to track, measure and analyze the data. […]
How to Stop Spam Referral Website Traffic
How many people visit your website on a daily basis? 50? 500? 5,000? Did you know that a large percentage of your traffic could be spam? In other words, little tiny electronic bots could be crawling your website and posing as website visitors. These pesky critters will increase your bounce rate, lower time on site […]
How to Make Your WordPress Website Mobile-friendly
Is your wordpress website mobile-friendly? Do you even know? Lucky for you, Google has launched a free tool to check mobile-compatibility: https://www.google.com/webmasters/tools/mobile-friendly. If your website IS NOT mobile-friendly, it’s becoming increasingly important that you adapt to the change in technology and user behavior. We’ve outlined 3 options below for converting your website into a mobile-friendly […]
Email Tracking 101: A Beginners Guide
When you send an important email, how do you know if the person opened it – or even received it? Below we’ll explore how you can add Email Tracking to your sales arsenal and why it’s useful. Chapter 1. What is email tracking? Email tracking technology notifies you know when an email you’ve sent has […]