Rebranding? 10 Questions to Ask
Thinking about rebranding or creating a brand new logo? It’s a big decision that should be taken seriously. To help, we’ve compiled a list of the 10 best questions to ask when starting this process. We recommend writing down your answers and compiling a “rebrand scope document” which outlines all of the information and requirements for […]
4 Best WordPress Themes for June 2015
We’re starting a new monthly series called “5 Best WordPress Themes” where we’ll feature the 5 best new wordpress themes for each month. Theme-based websites are becoming so popular that we thought it would be a great way to showcase the various options you have when it comes to redesigning or creating a new website. […]
Google Inbox Now Available
Finally, Google’s fancy new email app called Inbox is available to everyone! It’s been in limited release for the last few months but recently they announced that anyone can now use the app. Even better news, it’s available for Google Apps business users. While the app isn’t meant to replace the native Gmail app, it’s […]
3 SEO Mistakes to Avoid
Search Engine Optimization (SEO) is still a relatively “new” marketing opportunity to most people and it is commonly misunderstood and misused. Below we’ll take a look at 3 SEO mistakes to avoid so you can leverage your SEO efforts and make sure you’re getting the most bang for your buck (or time). 1. Keyword Stuffing […]
Pro Tip: Create Your Own Buyer’s Journey
What is the Buyer’s Journey? The buyer’s journey is the path that potential customers take as they move from awareness to consideration to making a decision. In each of these stages, the buyer goes through different behaviors and needs which if addressed correctly, can help push them through your marketing funnel successfully. Mapping out your […]
I’m addicted to Starbucks, Not Coffee
The Starbucks “Experience” As I was blindly shoveling oatmeal into my face at home this morning, that all-too-familiar thought crossed my mind: “I could sure use a cup of Starbucks right now“. I could already smell the delicious, chocolate-infused mocha with the hint of a cinnamon-swirl coffee cake in the background. I could feel the […]
