Let’s Get Productive (and comfy)
The right workspace can greatly increase employee peace of mind and productivity. But before you panic and install a Google-style indoor go-cart track in your accounting firm’s headquarters, relax. All you really need to do to boost your employees productivity is make a few small design tweaks. It may seem trivial, but a few simple […]
Before You Launch
Whether you’re launching a product for the first time or revealing a new collection, the process of getting the word out and driving conversion can be intimidating and overwhelming. Once you consider naming your product, financing, manufacturing and marketing, the prospect of launching a new product can create stress for even the most level-headed and […]
4 Ways to Optimize Your Referral Traffic
Between SEO, social media, email marketing, blogger outreach and paid media, getting people to your site isn’t just a balancing act — it’s a lesson in time management and attention to detail. But spreading yourself — and your budget — thin on platforms that aren’t actually converting is a waste of time. You need to […]
Business Plans are a Waste of Time
It’s true. People spend so much time planning, ideating and perfecting that they lose sight of the goal: to move forward. Business plans can be a huge hurdle to growing a business. “If you’re taking time to carefully perfect a business plan to help ensure your company’s model is sound and that it will be […]
Killer Content from Google Analytics
For any business owner, regardless of size, understanding your customer is key to longevity and marketing success. It’s the basic tenet of Marketing 101: If you understand and meet the needs of your customer, you will understand and meet the needs of your business. In today’s increasingly digital world, this understanding has become somewhat easier, […]
The Mobile Movement
“People around the globe are accessing the web via their smartphones more often than ever. So far in 2013, 17.4% of web traffic has come through mobile, representing more than a 6% increase since 2012 when 11.1% of traffic came from mobile.” View the full article here: http://mashable.com/2013/08/20/mobile-web-traffic/
