The Real Goal of SEO: Making Money
Many SEO professionals focus on digital microcosms, including traffic and visibility, but these metrics serve as predictors of success and not success, itself. Businesses need to see how SEO fits into the bigger picture. In an increasingly digital world, SEO investments and the intermediate result (website rankings) should contribute to revenue generation in a meaningful […]
How to Safely Update Your WordPress Website
As enticing and easy as it may seem, clicking the update button inside WordPress can crash your website – like literally take down the entire operation. It’s important to keep your WordPress Website updated regularly to the latest core version to maintain security and stability but how you update is equally important. Whatever you do, […]
Featured Video: Catalyst Partnerships NW
A few months ago we were approached with a video project from a long-time client of ours: Mt. Scott Learning Center. Mt. Scott is an alternative High School, giving students who struggled in a traditional learning environment a second chance to get a diploma. Mt. Scott is run on a smaller budget than most public […]
5 Successful SEO Marketing Tips for Small Businesses
In today’s high-tech business world, search engine optimization (SEO) has taken a prominent place as one of the most essential marketing tools. SEO is particularly important for small businesses, as it’s a relatively cost-effective way to get the word out to potential customers about your business and brand through your website. Read on to learn […]
Infographic: Video Marketing Statistics
5 Reasons to Use Drone Footage in Your Next Video
Hook your Viewer Video attention spans are getting smaller and smaller (now somewhere between 5 and 8 seconds). Starting your video with a captivating aerial clip can help your viewer settle into their seat and actually listen to what you’re saying. Provide a Unique Perspective Aerial footage, compared to what we can capture from the […]