How do I increase my website conversions?
Need a few quick tips on how to increase your website conversions? Below is a quick roadmap to help you create a successful conversion path so you can start converting your visitors into leads. But first, why do most websites not covert visitors into leads? The biggest reason why most websites fail to convert visitors […]
What is Inbound Marketing?
You’ve likely heard a lot of buzz around “Inbound Marketing”. But what is it and could it could help your business? Inbound Marketing in a nutshell: Inbound marketing is a philosophy where businesses attract, convert, close and delight customers throughout the buying cycle using a variety of digital marketing tools and analytics. Inbound vs. Outbound […]
How do I get leads from my website?
It’s not an easy task to attract, educate and convert website visitors into leads (and then hopefully customers). In fact, it takes a lot of time and energy. In this quick article, we’ll walk you through a few tips and tricks on how to get leads from your website. 1. Develop Customer Personas This is […]
Free Download: Buyer Persona Template
Create beautiful, well-formatted buyer personas for your marketing campaigns. It’s important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. Our free, customizable buyer persona template will let you easily organize your research to create your very own buyer personas. This free template includes: Understanding buyer personas How […]
Free Checklist: Inbound Marketing Campaigns
How to Run an Inbound Marketing Campaign Use this quick checklist to plan, setup, design, execute and measure your inbound marketing campaigns. Customer Personas Goals & Benchmarks Offer & Landing Page Automation & Nurturing Blog & Social Posts SEO Keywords Reporting & Results Ready to hit the “GO” button on your campaign? Before you dive in, make sure […]
How to get your sales emails opened
Think about the last email you opened. Why did you open it? Was it the subject line? The time you received it? The sender? To help provide an overall understanding of the trends impacting email open rates, Sidekick analyzed 6.4 million emails. We sought to answer – How does time impact email open rates? How do certain […]
