Web Design Trends
Remember when you had to dial-up your modem to login to AOL and view the news? Well, the times have changed my friend. Below are a few new trends in web design that we’ll explore. Responsive Web Design The last few years have seen a major shift from fixed web design to responsive web design. […]
Should I manage PPC in-house?
Thinking about managing your own pay-per-click advertising? Here are some quick tips to help you decide if you should keep it in-house or hire an agency. When to manage in-house It’s all about time, resources and expertise. If you can dedicate the time, allocate the resources and gain the expertise – running your ppc campaigns […]
How do I increase my website conversions?
Need a few quick tips on how to increase your website conversions? Below is a quick roadmap to help you create a successful conversion path so you can start converting your visitors into leads. But first, why do most websites not covert visitors into leads? The biggest reason why most websites fail to convert visitors […]
What is Inbound Marketing?
You’ve likely heard a lot of buzz around “Inbound Marketing”. But what is it and could it could help your business? Inbound Marketing in a nutshell: Inbound marketing is a philosophy where businesses attract, convert, close and delight customers throughout the buying cycle using a variety of digital marketing tools and analytics. Inbound vs. Outbound […]
How do I get leads from my website?
It’s not an easy task to attract, educate and convert website visitors into leads (and then hopefully customers). In fact, it takes a lot of time and energy. In this quick article, we’ll walk you through a few tips and tricks on how to get leads from your website. 1. Develop Customer Personas This is […]
How to get your sales emails opened
Think about the last email you opened. Why did you open it? Was it the subject line? The time you received it? The sender? To help provide an overall understanding of the trends impacting email open rates, Sidekick analyzed 6.4 million emails. We sought to answer – How does time impact email open rates? How do certain […]