Customer acquisition cost calculator
Find out how much you're spending to win each new customer.
CAC = (marketing + sales spend) ÷ new customers
Customer lifetime value calculator
Find out how much revenue a typical customer generates over their time with you.
LTV = avg. order value × purchases per year × customer lifespan
LTV:CAC ratio calculator
See if your acquisition costs are healthy relative to the value of each customer.
LTV:CAC = customer lifetime value ÷ customer acquisition cost
Lead funnel calculator
Estimate how many leads and customers your traffic can generate each month.
Leads = visitors × lead CVR · Customers = leads × close rate · Revenue = customers × deal size
Marketing budget calculator
Get a ballpark for how much you should be spending on marketing based on your revenue and growth stage.
Based on industry benchmarks for B2B companies — adjust based on your goals and competitive landscape
In-house vs. outsourced calculator
Compare the true cost of building an in-house marketing team vs. outsourcing to an agency.
In-house team
Agency
In-house cost = headcount × salary × (1 + benefits%) · Agency cost = retainer × 12
ROAS calculator
Calculate your return on ad spend and see if your campaigns are pulling their weight.
ROAS = revenue from ads ÷ ad spend
Break-even ROAS calculator
Find the minimum ROAS you need to cover your costs and not lose money on ads.
Break-even ROAS = 1 ÷ gross margin · Gross margin = (price − COGS) ÷ price
Cost per lead calculator
Find out how much you're paying to generate each lead from your ad campaigns.
CPL = total ad spend ÷ leads generated
Email revenue calculator
Estimate how much revenue your email list could generate each month.
Revenue = list × sends × open rate × click rate × purchase rate × AOV
List growth calculator
See how fast your email list is growing and how long it'll take to hit your next milestone.
Net growth = new − unsubscribes · Growth rate = net ÷ current list
List churn impact calculator
See how much list churn is costing you in subscribers and revenue every month.
Lost subscribers = list × churn rate · Revenue lost = lost subscribers × (revenue per sub ÷ 12)
Organic traffic value calculator
Find out what your organic search traffic would cost if you had to pay for it with ads.
Traffic value = monthly organic visitors × avg. cost per click
SEO ROI calculator
See what your SEO investment is actually worth in monthly revenue and return.
Revenue = traffic × CVR × deal size · ROI = (revenue − investment) ÷ investment
Conversion rate calculator
Calculate the percentage of visitors who take the action you want.
Conversion rate = conversions ÷ visitors × 100
Traffic goal calculator
Know your conversion rate? Find out how much traffic you need to hit your goals.
Traffic needed = conversion goal ÷ (conversion rate ÷ 100)
Improvement impact calculator
See how much a small lift in conversion rate is worth in real customers and revenue each month.
Extra conversions = visitors × (new CVR − current CVR) · Revenue = extra conversions × deal size
Schedule a 30-min call.
Thirty minutes to talk about your business. Where you are, where you want to go, and whether we're the right fit to help you get there.
No pitch deck. No pressure. And no long-term contracts. We'd rather earn your business every step of the way.
