Consumer Packaged Goods
Marketing for CPG Brands
Great products deserve great marketing. Sproutbox helps consumer packaged goods brands break through crowded categories, from launch campaigns and retail packaging to DTC growth and retention programs that compound month over month.
Our Services
Full-funnel marketing built for CPG brands.
Brand Identity & Packaging Design
Your packaging is your first salesperson. We build CPG brand systems that stand out on shelf, translate directly to digital, and create the kind of visual identity consumers reach for again and again.
- Brand strategy & positioning
- Logo and visual identity system
- Packaging design and dieline layout
- Brand guidelines document
Product Photography & Video
Scroll-stopping imagery sells products. Our in-house photo and video team produces studio and lifestyle content built for every channel: Amazon listings, DTC sites, social feeds, and paid ads.
- Studio product photography
- Lifestyle and in-context shoots
- Short-form video and Reels content
- Recipe, how-to, and usage video
Paid Advertising
We run performance campaigns that put your product in front of the right consumers at the right moment: browsing Instagram, searching Google, or shopping on Amazon. browsing Instagram, searching Google, or shopping on Amazon.
- Meta and TikTok ads
- Google Shopping and search campaigns
- Amazon Sponsored Products
- Retargeting and lookalike audiences
Social Media Management
CPG lives on social. We manage your brand presence with content that educates, entertains, and converts, building a community around your product that drives both DTC sales and retail pull-through.
- Instagram, TikTok, and Facebook management
- Content calendar and creative production
- Community management and engagement
- Influencer and UGC coordination
Email Marketing & Retention
Acquiring a customer is expensive. Keeping them is where CPG brands build real margin. We design and manage email programs that turn first-time buyers into repeat purchasers and brand advocates.
- Welcome and post-purchase flows
- Replenishment and win-back sequences
- Promotional campaign design
- List segmentation and A/B testing
DTC Website & SEO
Your DTC site is your highest-margin channel. We design and build Shopify and custom e-commerce sites optimized for conversion, paired with SEO that drives organic traffic for your product category.
- Shopify and custom e-commerce design
- Product page and conversion optimization
- Category and ingredient SEO
- Site speed and technical performance
Our Process
How we launch and grow CPG brands.
We start by understanding your product, category, target consumer, and competitive landscape. We audit your current brand assets, channels, and performance data to find what's working, what isn't, and where the biggest opportunity lives.
We sharpen your brand positioning — your reason to exist, your point of difference, and the language that resonates with your consumer. This becomes the foundation that every piece of creative and copy is built on.
Before we spend a dollar on ads or social, we make sure your brand looks and sounds the part. Photography, packaging, website, and content — the assets that make everything downstream more effective.
We execute across the channels that matter most for your brand — paid social, email, organic content, SEO, and retail support materials — in a coordinated push that builds awareness and drives trial.
We track what the data says and double down on what's working. Monthly reporting, clear attribution, and a bias toward action — so your marketing budget gets more efficient as your brand grows.
Why Sproutbox
What sets us apart.
We're not a big agency that treats you like a number. We're a Portland-based team that gets to know your business, stays consistent, and tells you the truth about what's working.
CPG marketing spans two very different worlds: retail shelf and direct-to-consumer digital. We've worked in both and know how to build brands that win in each without conflicting messages or wasted spend.
Your brand needs to look great on a shelf at eye level, in a 1-second Instagram scroll, on a Amazon listing, and in an email inbox. We produce assets designed to perform on every surface your consumer encounters.
Most agencies chase awareness and hand you a reach report. We build programs that move consumers from first impression to trial to repeat purchase, because loyalty is where CPG margins are made.
Our photo and video studio is under the same roof as our brand, digital, and strategy team. That means faster turnaround, consistent creative direction, and no briefing gaps between the people who plan and the people who shoot.
We tell you what the data says, even when it's uncomfortable. Clear reporting, honest attribution, and a team that would rather fix a problem than bury it in a deck full of vanity metrics.
We've worked with Sproutbox for nearly a year now, and it has been great. The whole team is professional, willing to take on any project, and really nice to work with. They do a great job with project management as well. So glad we found them.
Diane Aylsworth
Aunt Fannie's
Do you work with early-stage CPG brands or only established ones?
Both. We work with brands at launch who need to build everything from the ground up, and with established brands that have hit a growth ceiling and need a fresh strategic approach. The work looks different at each stage. We'll be honest about what makes sense for where you are.
Can you help with retail packaging design and reformats?
Yes. Our Brand & Design team handles everything from initial packaging concept through production-ready dielines and print specs. We've worked with brands selling through grocery, specialty, and mass retail. We understand what buyers and consumers respond to on shelf.
How do you approach social media for CPG? Do you manage influencers?
We manage organic social strategy and content production directly. For influencer and creator partnerships, we coordinate and vet talent, manage outreach and agreements, and brief creators to ensure brand-consistent content, either as a standalone program or integrated into a broader social strategy.
What does a product launch campaign look like with Sproutbox?
A typical launch engagement starts 8–12 weeks before go-live. We build the brand and creative foundation first, then coordinate a multi-channel launch across paid ads, email, social, and PR support. Timeline and scope depend on your category and channels. We'll give you a specific plan after a strategy call.
We sell through retail and also have a DTC site. Can you support both?
That's exactly the scenario we're built for. We help brands maintain consistent positioning and brand voice across retail and DTC while tailoring the tactics to each channel. Different creative formats, different messaging priorities, different conversion objectives.
What does it cost to work with Sproutbox on CPG marketing?
Monthly retainers for CPG brands typically start around $3,500–$6,000 per month depending on scope. Project work like packaging design, a new DTC site, or a launch campaign is quoted separately. We give you an honest number after a 30-minute call. No inflated estimates, no surprise scope creep.
Our Work
Results that speak for themselves.
From the Blog
Marketing insights worth reading.
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Search & AI2026 Portland Digital Marketing Benchmarks: An Agency Report
Most Portland businesses are running marketing campaigns with no idea whether their results are good, bad, or just average. Sproutbox's 2026 Portland Digital Marketing Benchmarks report gives you real performance targets across paid ads, SEO, social, and email — so you can stop guessing and start measuring against numbers that actually mean something.
Schedule a 30-min call.
Thirty minutes to talk about your business. Where you are, where you want to go, and whether we're the right fit to help you get there.
No pitch deck. No pressure. And no long-term contracts. We'd rather earn your business every step of the way.
