Case Study
Aunt Fannie's
Aunt Fannie’s brought on Sproutbox to enhance brand visibility and strengthen customer engagement across digital channels. The goal was to create a relatable, wellness-oriented brand identity that would appeal to environmentally conscious consumers.
Instagram Reach
TikTok Engagement
Email Click Rates
The Problem
Aunt Fannie's was getting lost in a crowded market. Wellness shoppers had plenty of options, and without a clear story, Aunt Fannie's couldn't show people why their products were worth choosing — or build the community their brand deserved.
- Their branding didn't feel the same from one channel to the next.
- Eco-conscious shoppers weren't stopping to listen.
- Big "natural" brands with bigger budgets were hard to compete with.
- Their wellness philosophy wasn't coming through in the places that mattered.
The Solution
We helped Aunt Fannie's shift from "just a cleaner" to a brand people actually connect with. By tightening their strategy and visuals, we turned casual buyers into loyal fans.
- Built a friendly, honest tone that speaks directly to the "modern maker", no fluff, no corporate-speak.
- Created a series of sustainable home tips and non-toxic living guides people actually wanted to read and share.
- Designed clean, bright visuals that highlight real ingredients in everyday settings.
- Cleaned up their social and email so the brand stayed top of mind without feeling like noise.
We've worked with Sproutbox for nearly a year now, and it has been great. The whole team is professional, willing to take on any project, and really nice to work with. They do a great job with project management as well. So glad we found them.
Diane Aylsworth
CEO · Aunt Fannie's
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