Case Study
Aunt Fannie's
Aunt Fannie’s brought on Sproutbox to enhance brand visibility and strengthen customer engagement across digital channels. The goal was to create a relatable, wellness-oriented brand identity that would appeal to environmentally conscious consumers.
Industry: Consumer Packaged Goods
Instagram Reach
TikTok Engagement
Email Click Rates
The Problem
Aunt Fannie's was getting lost in a crowded market. Wellness shoppers had plenty of options, and without a clear story, Aunt Fannie's couldn't show people why their products were worth choosing, or build the community their brand deserved.
- Their branding didn't feel the same from one channel to the next.
- Eco-conscious shoppers weren't stopping to listen.
- Big "natural" brands with bigger budgets were hard to compete with.
- Their wellness philosophy wasn't coming through in the places that mattered.
The Solution
We helped Aunt Fannie's shift from "just a cleaner" to a brand people actually connect with. By tightening their strategy and visuals, we turned casual buyers into loyal fans.
- Built a friendly, honest tone that speaks directly to the "modern maker", no fluff, no corporate-speak.
- Created a series of sustainable home tips and non-toxic living guides people actually wanted to read and share.
- Designed clean, bright visuals that highlight real ingredients in everyday settings.
- Cleaned up their social and email so the brand stayed top of mind without feeling like noise.
We've worked with Sproutbox for nearly a year now, and it has been great. The whole team is professional, willing to take on any project, and really nice to work with. They do a great job with project management as well. So glad we found them.
Diane Aylsworth
CEO · Aunt Fannie's
From the Blog
Keep reading.
Website Redesign Agency: 6 Questions to Ask Before You Sign (And What Good Answers Look Like)
Picking the wrong website redesign agency is a costly mistake, and most businesses make it before they ever see a mockup. These six questions cut through the sales pitch and reveal whether an agency will actually deliver a site that converts.
Social MediaSocial Media Marketing for Real Estate Agents: A Step-by-Step Strategy That Actually Generates Leads
Real estate agents are some of the most active social media posters in any industry — and some of the least effective at turning that activity into actual leads. This step-by-step guide covers which platforms to focus on, what to post using The Real Estate Four content framework, and how to build a social presence that generates listings and buyer inquiries instead of just likes.
Search & AIMulti-Location SEO: How to Make Every Business Location Show Up in Local Search
Opening a second location doesn't automatically double your Google visibility, without the right SEO structure, it barely registers. This guide walks through every step of building a multi-location SEO strategy that helps each location show up in local search on its own merits.
Schedule a 30-min call.
Thirty minutes to talk about your business. Where you are, where you want to go, and whether we're the right fit to help you get there.
No pitch deck. No pressure. And no long-term contracts. We'd rather earn your business every step of the way.
