Government & Tourism
Marketing for Government & Tourism.
Visitors have more choices than ever, and most of them start their search online. Sproutbox helps tourism boards, CVBs, and DMOs build the digital presence needed to attract visitors, grow overnight stays, and show their governing bodies exactly what's working.
Our Services
Marketing built for destination and tourism.
Destination Website Design
Your website is often the first thing a visitor sees before they book a trip. We design and build destination sites that are fast, mobile-first, and built to convert browsers into visitors, with event calendars, attraction guides, and clear calls to action.
- Custom design built for destination marketing
- Event calendars and attraction pages
- Visitor guide and itinerary features
- ADA accessible and performance-optimized
Destination Photography & Video
The fastest way to get someone to visit your destination is to show them what it actually looks like. We produce professional photography and video of your local attractions, events, landscapes, and community so your marketing has the visuals to back it up.
- Location and attraction photo shoots
- Drone and aerial footage
- Event and festival coverage
- Short-form reels and tourism highlight videos
SEO & AI Search for Destinations
Travelers search for things to do, places to stay, and local events before they ever open a map app. We build the search presence that puts your destination in front of them, whether they are searching on Google or asking an AI assistant.
- Destination and activity keyword strategy
- AI search and generative engine optimization (GEO)
- Google Business Profile for tourism entities
- Technical SEO and local search optimization
Social Media for Tourism
Instagram and Facebook are still where most travelers find new destinations and get inspired to visit. We manage your social presence with content that highlights your attractions, events, and community in a way that makes people want to book a trip.
- Instagram and Facebook content management
- Attraction and event spotlights
- User-generated content strategy
- Monthly content calendar and scheduling
Paid Advertising for Tourism
When you need to drive visitation for a specific season, event, or campaign window, paid advertising is the fastest way to reach the right travelers. We run Google and Meta campaigns targeted to the audiences and geographies most likely to visit.
- Google search and display ads
- Meta (Facebook/Instagram) campaign management
- Geo-targeted audience strategy
- Campaign reporting tied to visitation goals
Outsourced Marketing Direction
Many tourism boards and DMOs do not have a dedicated marketing director. Sproutbox can serve that role, building your annual marketing plan, managing vendors, coordinating with local partners, and making sure your budget goes where it actually moves the needle.
- Annual marketing plan and budget
- Vendor and partner coordination
- Co-op advertising and partner campaigns
- Monthly reporting for governing boards
Our Process
How we onboard and serve.
We start by learning your destination, your visitors, and your goals. We review your current marketing assets, website, social presence, and search rankings, then map out where the biggest gaps and opportunities are before we do anything else.
Tourism marketing lives and dies by the calendar. We build a prioritized marketing roadmap tied to your peak seasons, signature events, and target visitor segments. You know what we are working on, when, and why.
Before running campaigns or growing your audience, we make sure your website, brand, and content library are solid. That means a destination site that converts, professional photography on hand, and a consistent visual identity your community is proud of.
Our team produces and publishes on a consistent cadence: SEO content, social posts, email campaigns, and paid ads. We handle the execution so your team can stay focused on managing partnerships, events, and stakeholder relationships.
We track the metrics that actually matter to your governing body: website visits, visitor inquiries, campaign ROI, and search ranking growth. You get a plain-language monthly report you can share with your board, no translation required.
Why Sproutbox
What sets us apart.
We're not a big agency that treats you like a number. We're a Portland-based team that gets to know your business, stays consistent, and tells you the truth about what's working.
Approval processes take time. Budgets require justification. Procurement has rules. We have worked with publicly-funded organizations before, and we know how to move quickly within those constraints, not around them.
Tourism is not a steady drumbeat. It is spikes around events, holidays, and shoulder-season pushes. We build marketing plans that match your actual visitor calendar, not a generic monthly retainer that treats every month the same.
A lot of agencies hand tourism boards a marketing plan and then leave execution to staff who are already stretched thin. Our team produces the actual content: photos, videos, social posts, SEO copy, and ad creative. You get deliverables, not just ideas.
More travelers are starting their trip planning on AI tools like ChatGPT and Google's AI Overviews, and most DMOs are not showing up there yet. We optimize your content specifically for generative engine results, not just traditional search rankings.
The people who pitch you are the people who do the work. You will not get handed off to a coordinator six weeks in. Senior specialists handle your account, communicate directly, and do not need your destination's story re-explained every quarter.
What types of organizations does Sproutbox work with in this industry?
We work with city and county tourism offices, Convention and Visitor Bureaus (CVBs), destination marketing organizations (DMOs), regional tourism councils, economic development agencies with tourism mandates, and parks and recreation departments with public-facing visitor programs. If your organization is funded to promote a destination or attract visitors, we can help.
How long does a new destination website project take?
Most destination website projects take 10 to 16 weeks from kickoff to launch. The timeline depends on the number of attraction and event pages, the complexity of the design, and how quickly your team and any stakeholders can review and approve work. We give you a realistic schedule at the start of the project and build in milestone checkpoints so there are no surprises.
We already have a communications or marketing coordinator. Can we still work with Sproutbox?
Absolutely. Many of our clients use Sproutbox to augment an internal coordinator who handles day-to-day communications, partner relationships, and administrative work. We step in on the specialized production side: web development, SEO, paid media, photography, and video. We integrate cleanly with your team and report in a way that makes their job easier, not more complicated.
How much does it cost to work with Sproutbox?
Monthly retainers for tourism boards and DMOs typically range from $3,000 to $6,000 per month depending on the scope of services. Project work like a new destination website or brand identity starts around $10,000. We give you an honest quote after a 30-minute discovery call, not a bloated estimate built to be negotiated down.
How does AI search and generative engine optimization (GEO) work for tourism organizations?
When a traveler asks an AI assistant something like "what are the best things to do in [your city]" or "best festivals near [region] in summer," AI tools like ChatGPT, Google's AI Overviews, and Perplexity pull from publicly available web content to answer. If your destination does not have clear, well-structured content covering those questions, you will not show up. We optimize your site and content specifically for these AI-generated results, which is a growing share of how travelers discover destinations.
Can you help with seasonal campaigns and event marketing?
Yes. Seasonal campaigns and event-specific pushes are a core part of how we serve tourism clients. We can build a paid advertising campaign around a signature event, produce social content for a seasonal visitor push, or run an email campaign to a past-visitor list ahead of a peak season. We plan these out on a rolling calendar so nothing catches us off guard.
Our Work
Results that speak for themselves.
From the Blog
Marketing insights worth reading.
Destination Marketing Strategy: How Tourism Boards and DMOs Win More Visitors in 2026
Most tourism boards are pouring budget into brochures and seasonal ad buys while travelers are making decisions on Instagram and asking AI assistants where to go next. This guide breaks down the destination marketing strategy that drives real visitation — from social content and SEO to paid campaigns and AI search visibility — with frameworks built for DMOs, CVBs, and tourism organizations ready to compete in 2026.
Email MarketingEmail Marketing for Small Business: How to Build a List, Write Campaigns That Convert, and Measure Real ROI
Email marketing returns $42 for every $1 spent — but most small businesses never see results like that because they skip the strategy. This guide covers how to build a quality list, write campaigns people actually open, and measure the metrics that matter.
Social MediaSocial Media Marketing for Restaurants: How to Build a Following, Fill Tables, and Keep Regulars Coming Back
Most restaurants post when they remember and hope something sticks. That's not a strategy. This guide breaks down the content types, platform priorities, and paid tactics that actually turn social media followers into regulars — with a named framework you can put to work this week.
Schedule a 30-min call.
Thirty minutes to talk about your business. Where you are, where you want to go, and whether we're the right fit to help you get there.
No pitch deck. No pressure. And no long-term contracts. We'd rather earn your business every step of the way.
