Case Study
Chehalis Light
We partnered with Chehalis Light to build their social presence from the ground up. They wanted to position their beer as the relatable, no-BS alternative to the big national light beers, and we're helping them do it with clean photography, UGC-style reels that actually make people laugh, and graphics that feel more "us" than "corporate brewery.
Industries: Government & Tourism, Nonprofit
Follower Count
Impressions
Average Engagement
The Problem
A local brewery had the beer, the story, and the team, but nobody knew about them. They were competing against massive national brands with way deeper pockets, so trying to outspend them was pointless. What they needed was a way to build a real community of people who actually got their vibe: a local beer made for regular folks, not a marketing machine.
- No social presence to speak of
- Getting drowned out by corporate light beer budgets and noise
- Getting drowned out by corporate light beer budgets and noise
The Solution
We built their social strategy from the ground up around one idea: show real people, real moments, real beer. No trying to be something they're not. We mix clean photography that shows off the product with UGC-style reels that use humor and relatability to stop the scroll. Then we throw in graphics designed to get shared, the kind of stuff people actually want to see.
- High-quality lifestyle and studio photography that makes the beer look good
- Fast, funny, relatable reels that feel like they came from a friend, not a corporation
- Shareable graphics designed for engagement and reach
- Content strategy focused on building followers and brand loyalty, not one-off posts
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