Portland PPC & Google Ads Agency
Google Ads without the wasted spend.
Most Google Ads accounts leak money in the same places: keywords nobody qualified ever searches, campaigns left on autopilot, and reports that hide more than they show. We manage PPC the way we'd want our own budget managed: hands-on every week, honest about what's working, and quick to cut what isn't. Management starts at $2,000 per month, and it's published on our pricing page so you know the cost before you ever book a call.
What we manage
Our PPC services
Google Search Campaigns
The core of most accounts: showing up when someone searches for exactly what you sell. We build tight keyword themes, write ads people actually click, and manage bids so you pay for buyers, not browsers.
- Keyword research & negative keyword lists
- Ad copywriting & testing
- Bid strategy & budget management
- Weekly search term reviews
Shopping & Performance Max
For e-commerce and product businesses, we manage product feeds and Performance Max campaigns with the guardrails Google leaves out, so automation works for you instead of just spending for you.
- Product feed setup & optimization
- Performance Max structure & exclusions
- Shopping campaign segmentation
- ROAS targets tied to your margins
YouTube, Display & Remarketing
Stay in front of people who already know you. We build remarketing audiences that follow up without being creepy, and video and display campaigns that feed the search demand you harvest later.
- Remarketing audiences & sequencing
- YouTube video campaigns
- Display prospecting done carefully
- Frequency caps & brand safety
Landing Pages & Conversion Tracking
Clicks are half the job. Our in-house web team builds landing pages that match the ad's promise, and we wire up conversion tracking so every lead and sale traces back to the keyword that earned it.
- Landing page design & testing
- Conversion & call tracking setup
- GA4 and offline conversion imports
- Full-funnel reporting
Portland PPC management
How we run Google Ads
Google Ads works when someone is actually watching it. Search terms drift, competitors change bids, and Google's own recommendations quietly favor Google. We review every account weekly, prune wasted spend, and test new angles constantly, so your budget goes to the clicks that turn into customers.
You see everything we see. Every report shows spend, cost per lead, and what changed since last month, in plain English. And the strategy runs through your whole funnel: the ads, the landing pages they point to, and the tracking that proves what happened after the click.
Our Process
How we get PPC results.
We start inside your Google Ads account (or your market, if you're starting fresh). Where the spend goes, what competitors bid on, and what a lead is actually worth to you. The plan comes from what we find, not from a template.
We build or rebuild the account with tight campaign structure, honest conversion tracking through Google Tag Manager, and landing pages that match the ads. No launch until the measurement works, because optimizing an untracked account is just guessing.
This is where most agencies fade and we don't. Search term pruning, bid adjustments, ad testing, and budget shifts happen every week. Small, constant corrections beat quarterly overhauls.
Every month you get the numbers that matter: spend, leads, cost per lead, and what we changed. If something underperformed, the report says so and explains the fix. No dashboards designed to look busy.
Our toolkit
The tools behind your campaigns.
Where your campaigns live. We manage structure, bids, and ad testing hands-on every week.
Conversion tracking that actually works. We won't launch until measurement is solid.
Shows what happens after the click, so we optimize for leads, not just clicks.
Competitor ad intelligence. We see what your competitors bid on and where the gaps are.
Our Team
Meet your PPC team.
Google Ads rewards attention and punishes neglect. We give your account both the setup it needs and the weekly hands-on management most agencies skip once the retainer starts.
Every dollar is tracked from click to lead to sale. When something works, we scale it. When it doesn't, we kill it fast and tell you why.
Why Sproutbox
What sets us apart.
Plenty of agencies treat Google Ads like a slot machine: feed it budget and hope. We manage every account hands-on, cut the keywords that waste your money, and report in numbers you can read without a translator.
You get spend, leads, cost per lead, and the changes we made, in plain English. Ask us anything about your account and you'll get a straight answer, because the account is yours and so is the data.
Weekly search term reviews, aggressive negative keyword lists, and budget that follows performance. The fastest ROI improvement in most accounts is cutting what never worked, so that's where we start.
The strategist who audits your account is the one managing it next quarter. No junior account managers learning on your budget, and no offshore team you've never met.
Ads, landing pages, tracking, and the follow-up email are all built by the same in-house team. When the click doesn't convert, we can fix the page instead of pointing fingers at whoever built it.
Working with Sproutbox has been one of the most impactful partnerships we’ve had. From day one, their team has felt like an extension of ours, fully aligned with our vision, convictions, and strategy. They’ve taken the time to understand who we are and what we do, and they’ve helped us share that story with clarity and creativity.
Dan Foster
Chief Operating Officer · Building Champions
How do I choose a PPC agency that won’t waste my ad spend?
Ask three things: who actually manages the account day to day, how often they review search terms, and whether you own the account and its data. Wasted spend usually comes from neglect, so an agency that checks weekly beats one that reports quarterly. At Sproutbox, the senior strategist you meet is the one in your account every week, and the account stays yours.
Who should manage my Google Ads: me, a freelancer, or an agency?
It depends on budget and stakes. Under about $1,000 a month in spend, learning it yourself can make sense. Beyond that, mistakes cost more than management. An experienced team pays for itself by cutting waste and improving conversion, and an agency gives you continuity a solo freelancer can't. If you're spending a few thousand a month or more, professional management is usually the cheaper option.
What does PPC management cost?
Our Google Ads management starts at $2,000 per month, plus your ad spend, which goes straight to Google. It's a flat fee, not a percentage of spend, so we have no incentive to push your budget up. Full pricing is published on our pricing page.
Do you work with B2B companies?
Yes. A large share of our PPC work is B2B and professional services, where lead quality matters more than lead volume. We build campaigns around qualified intent, track leads through to your CRM where possible, and optimize for the inquiries your sales team actually wants.
Do you only serve Portland businesses?
No. We're based in Portland, Oregon and love working with local businesses, but we manage Google Ads for clients across the United States. Campaign geography follows your customers, not our zip code.
Do you also manage Microsoft Ads (Bing)?
Yes, when it makes sense. Microsoft Ads works well for some B2B and older demographics, and importing a proven Google Ads structure is straightforward. We usually get Google Ads performing first, then expand if the economics support it.
How will I know if my campaigns are working?
You'll see it in the monthly report: spend, leads, cost per lead, and revenue where we can track it, alongside what we changed and why. We set up conversion tracking before launch so results are measured, not estimated. And you always have direct access to your own account to verify anything we tell you.
Do you require long-term contracts?
We ask for a 3-month minimum so there's time to set up tracking, test, and optimize properly. After that, it's month to month. We keep clients by performing, not by locking them in. You own your Google Ads account, your data, and your landing pages, so if you ever leave, everything stays with you.
How fast does Google Ads show results?
Faster than SEO, slower than the ads gurus promise. Expect real signal in the first 30 days and meaningful optimization by 60 to 90 days, once there's enough conversion data to act on. New accounts also go through Google's learning period, which we plan around rather than fight.
Should I invest in Google Ads or SEO?
Both do different jobs. Google Ads buys immediate visibility and gives you data on which searches convert; SEO builds visibility that compounds and doesn't stop when the budget does. Most of our clients run ads for fast, measurable lead flow while SEO matures behind it. We offer both, so our recommendation follows your math, not our service menu.
ROI Calculators
Run the numbers yourself.
Schedule a 30-min call.
Thirty minutes to talk about your business. Where you are, where you want to go, and whether we're the right fit to help you get there.
No pitch deck. No pressure. And no long-term contracts. We'd rather earn your business every step of the way.
