Case Study
OpenRoad Global
We created a bold new brand identity with 40 custom icons that honor OpenRoad's heritage while signaling their future. Then we built a website that makes complex information feel effortless, with smart design, an interactive map, and forms that route leads directly to the right teams.
Industries: Architecture & Engineering, Automotive, Professional Services
The Problem
OpenRoad Global had deep expertise and a solid track record, but their brand and website hadn't caught up with who they'd become. Visitors got lost in the noise, and good leads got stuck in their system instead of flowing smoothly to the right teams.
- Dated identity didn't match modern company
- 40+ pages of technical data overwhelming users
- Confusing navigation made finding services hard
- Inquiries got lost, never reached right teams
The Solution
We gave OpenRoad Global a bold brand refresh that honored their heritage while signaling where they're heading. Then we built a website that makes complex technical information feel effortless, with smart design, a custom map, and routing that actually works.
- Professional visual identity and 40 custom icons
- Dynamic layouts and animations for clarity
- Interactive map for global footprint visibility
- Lead routing that automates internal workflow
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