Programmatic Advertising Agency
Big-brand ad channels, sized for your budget.
Connected TV, streaming radio, and digital billboards used to be for companies with national budgets. Programmatic changed that. We buy those placements for you, target them to the people you actually want to reach, and measure what they do for your business. You get the reach of a big media buy without paying for the millions of people who were never going to be customers.
What we buy
Our programmatic services
Connected TV (CTV)
TV ads on streaming apps and smart TVs, targeted by audience and location instead of by broadcast market. Your commercial reaches the households you want, and you only pay for the ones you reach.
- Streaming TV & app placements
- Household & geographic targeting
- Frequency caps
- Website visit & lift reporting
Display & Native Ads
Banner and native placements across thousands of sites, bought with the targeting and brand safety controls a general ad network skips. Great for retargeting and for staying top of mind during a long buying cycle.
- Audience & contextual targeting
- Retargeting
- Native ads that match the page
- Brand safety & site exclusions
Streaming Audio & Radio
Audio ads on streaming music, podcasts, and digital radio. It's the car-radio spot, rebuilt with real targeting and reporting, and a strong fit for local businesses.
- Streaming music & podcast ads
- Digital radio placements
- Script writing & production
- Geographic targeting
Digital Out-of-Home (DOOH)
Digital billboards and screens in places like transit, gyms, and retail, bought by time, location, and audience instead of month-long contracts.
- Digital billboards & screens
- Location & daypart targeting
- Flexible, short flights
- Creative sized for every screen
Programmatic media buying
How we run programmatic
Programmatic means ad space is bought automatically, in real time, one impression at a time. That's powerful when someone is steering it and wasteful when nobody is. We buy through StackAdapt, set tight audience and location targeting, block low-quality sites, and watch where your ads actually show up.
It works best as part of a bigger plan. Programmatic builds awareness and keeps you in front of people between searches, while Google Ads and paid social capture the demand it creates. Because we run all of those under one roof, we can see how each channel helps the others instead of judging them in a vacuum.
Our Process
How we get programmatic results.
We start with who you want to reach, where they live, and what success looks like. Programmatic can do a lot, so we decide up front what it should do for you: awareness, site traffic, foot traffic, or support for your other campaigns.
We pick the channels that fit your audience and budget, then build creative for each one: video for CTV, scripts for audio, and display ads in every size. Our in-house team makes it all.
Once campaigns are live in StackAdapt, we watch placements, pacing, and results closely. We cut sites and apps that don't perform, adjust targeting, and shift budget toward the channels doing the most work.
Every month you get reach, frequency, site visits, and conversions where we can track them, plus what we changed. We'll be honest about what programmatic is and isn't doing for you.
Our toolkit
The tools behind your campaigns.
Where your programmatic campaigns run. CTV, display, native, audio, and digital out-of-home, all bought and managed in one place.
Tracking pixels set up cleanly, so site visits and conversions trace back to the campaign that drove them.
Shows what people do after they see your ads, including the lift in direct and branded traffic awareness campaigns create.
Our Team
Meet your programmatic team.
Programmatic puts your brand on connected TV, streaming audio, and screens around town. We keep it pointed at the right people and off the sites you'd never want your name on.
We plan it alongside your search and social campaigns, so awareness spend feeds the channels that close the sale.
Why Sproutbox
What sets us apart.
Programmatic is easy to overspend on and hard to measure if nobody's steering. We set clear goals, watch where every impression runs, and tell you plainly what it's doing for your business.
Programmatic is usually an awareness play, and we'll say so. We set goals that fit the channel and report against them, instead of dressing up impressions as results.
Cheap impressions often come from sites nobody would want their brand on. We review placements, block junk inventory, and keep your ads in front of real people on sites you'd be proud of.
A CTV spot, a radio script, and a banner ad all need different creative. Our in-house video, audio, and design team builds for each one instead of resizing the same image everywhere.
We run your search, social, and programmatic under one roof, so we can see how awareness spend lifts branded searches and social results, and plan the whole budget together.
Working with Sproutbox has been one of the most impactful partnerships we’ve had. From day one, their team has felt like an extension of ours, fully aligned with our vision, convictions, and strategy. They’ve taken the time to understand who we are and what we do, and they’ve helped us share that story with clarity and creativity.
Dan Foster
Chief Operating Officer · Building Champions
What is programmatic advertising?
Programmatic advertising is automated ad buying. Instead of negotiating with each website, TV network, or radio station, software bids on individual ad placements in real time based on who is seeing them. It lets you buy connected TV, display, audio, and digital billboards with audience targeting and detailed reporting.
Is programmatic advertising right for a small or mid-sized business?
It can be, if the goal fits. Programmatic is strongest for building awareness in a defined area or audience, retargeting past visitors, and supporting search and social campaigns. If you need leads next week on a tight budget, Google Ads or paid social is usually the better first move. We'll tell you honestly which makes sense.
What is connected TV (CTV) advertising?
CTV ads are commercials that run on streaming services and smart TV apps. Unlike traditional TV, you can target by household audience and location, cap how often people see your ad, and track website visits after someone sees it.
How is programmatic different from Google Display ads?
Google Display only reaches sites in Google's network. Programmatic buying reaches a much wider pool of inventory, including connected TV, streaming audio, and digital out-of-home, with more control over where ads appear. Many of our clients use both.
How do you measure programmatic results?
We track reach, frequency, and placements, plus website visits and conversions where the channel allows it. For awareness campaigns we also watch for lifts in branded search and direct traffic. The goal is to show what programmatic actually contributed, not just how many impressions it bought.
How do you keep my ads off low-quality sites?
We use StackAdapt's brand safety settings, block lists, and placement reviews to keep ads on quality sites and apps. We check where impressions are actually running and cut placements that look like junk or don't perform.
Do you create the ads for CTV, audio, and display?
Yes. Our in-house team produces video for CTV, writes and produces audio spots, and designs display ads in every size a campaign needs. Creative and media buying come from the same team.
Can programmatic target a specific city or region?
Yes. Programmatic can target by state, city, zip code, or radius, which makes it a strong fit for local and regional businesses that want TV, radio, or billboard reach without paying for a whole broadcast market.
Do you require a long-term contract?
We ask for a 3-month minimum so there's time to set up tracking, test, and optimize properly. After that, it's month to month. You own your campaign data and your creative, so if you ever leave, everything stays with you.
Do you only serve Portland businesses?
No. We're based in Portland, Oregon, but we run programmatic campaigns for clients across the United States. Targeting follows your customers, not our zip code.
ROI Calculators
Run the numbers yourself.
Schedule a 30-min call.
Thirty minutes to talk about your business. Where you are, where you want to go, and whether we're the right fit to help you get there.
No pitch deck. No pressure. And no long-term contracts. We'd rather earn your business every step of the way.
